Slow Fashion Communities
most loved Custom-Made linen clothing
to elevate personal style and comfort

As seen in

Shop by Collection

Embrace The Color

Embrace The Color

Explore our main most colourful "Medium-Weight Linen Clothing Collection"

When September Calls

When September Calls

Explore our "Heavy-Weight Linen Clothing Collection"

A Little Bit Of Everything

A Little Bit Of Everything

Explore our "Gingham Linen Clothing Collection"

Lukcy Pair

Explore our "Men's Linen Clothing Collection"

Heat Wave Saver

Heat Wave Saver

Explore our airy and most breathable "Light-Weight Linen Clothing Collection"

What Sarah Wears

What Sarah Wears

Explore Sarah's curated linen collection

A Day At The Beach

A Day At The Beach

Explore our "Waffle Linen Towel Collection" to get ready for your next Getaway

"Hands down the best place to shop for Linen. I always chose NPL for my linen fashion needs. Thank you so much."

Naomi A.
People are talking

"I love everything I have bought from NPL. The quality and craftsmanship is excellent. I love that there's something for every body type here and that most customizations can be done to make sure it fits you perfectly. Customer service is also always great! I'll be a customer for many years!"

Trine L.
People are talking

Over 200 000 conscious customers voiced their sustainable decision and trusted us on their journey while reducing their wardrobe footprint. Over 40 000 five-star reviews via all market platforms confirmed that we deliver what we promise.


Sustainable Materials

We source the highest quality OEKO – TEX® Standard 100 and EUROPEAN FLAX® Standard certified linen fabric, produced entirely in Europe from the fields to the fabric. This ensures that our premium linen fabric has been tested for harmful substances, cultivated without artificial irrigation and is GMO free.

Skilled Artisans & Exceptional Quality

All linen pieces are ethically crafted by the most talented local women artisans who have been honoring handcrafting in our Studio since 2014. We promise these will be the highest quality investment pieces in your closet you will use repeatedly to offset your environmental impact.

Cuztomizations & Color Choices

Our brand's everyday life moves towards conscious, more customer-friendly and sustainable offer. All items are Made-To-Order to avoid overproduction and textile waste. You are welcome to explore our Collections, choose any color for your garment, and add customizations if needed to convey your personal style and comfort.

Slowing Things Down

We want to drive change in our Industry by encouraging our customers to focus on quality, ethics, and sustainability rather than on quick and impulsive buying. Find the joy of slow buying and appreciate the time while waiting for the order to be handmade and delivered to the doorstep.

Featured Color

Small Checks

We dedicate each Friday to one of our colors and encourage our Community to share their beloved outfits in it while using #nplfridaycolor hashtag. Sharing experiences within a Community can be incredibly beneficial when it comes to making choices. Seeing photos of people dressed in one or another color can inspire others to explore new colors and discover fresh combinations.

Finding Perfect In Imperfection

A family of creative people who are passionate about their work welcomes you to our "not PERFECT LINEN" home. Our family - run brand is everything about ensuring quality, promoting transparency, enforcing sustainable practices and ethical approach.

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Customers are the ones who own the relationship with brands and decide who they want to engage with. So, if you are here, you probably have decided to adopt a quality-oriented slow fashion approach and voice your sustainable decision. Together we can make an outsized positive impact on the sustainability agenda and shape our world. By choosing the recyclable and biodegradable garment, you choose a garment made especially for you while using fewer resources and energy. Your pre-order also means that we will produce only what is needed, and it helps to avoid overproduction and eliminate textile waste.


Though outsourcing manufacturing to a third party is widely accepted nowadays, we keep our supply chain local in order to minimize our environmental footprint. The entire operation of designing, cutting, sewing, labelling, packing and shipping is done in exclusively in our studio. It cuts out middlemen, significantly reduces transportation air miles and help us to monitor the entirely process closely.



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