When it comes to fashion and textiles, sustainability has become more than just a word – it is a powerful movement driving change in the industry. This movement is pushing...
As seen in
'What Sarah Wears'
Sarah (@etcbysarah) has been shopping with us and styling our clothes for a long time, and she has been a source of inspiration for so many people over the years. We collaborated with Sarah to help people save time and effort while adopting their personal style. Sarah has curated her fall collection that includes pieces she calls 'most me,' so if your personal choices align, you are welcome to explore more.
Embrace The Color
Explore our main most colourful "Medium-Weight Linen Clothing Collection"
Heat Wave Saver
Explore our airy and most breathable "Light-Weight Linen Clothing Collection"
We source the highest quality OEKO – TEX® Standard 100 and EUROPEAN FLAX® Standard certified linen fabric, produced entirely in Europe from the fields to the fabric. This ensures that our premium linen fabric has been tested for harmful substances, cultivated without artificial irrigation and is GMO free.
Skilled Artisans & Exceptional Quality
All linen pieces are ethically crafted by the most talented artisans while using the finest European linen available. We promise these will be the highest quality investment pieces in your closet you will use repeatedly to offset your environmental impact.
Cuztomizations & Color Choices
All items are Made-To-Order to avoid overproduction and textile waste. You are welcome to explore our Collections, choose any color for your garment, and add customizations if needed to convey your personal style and comfort.
Slowing Things Down
We want to drive change in our Industry by encouraging our customers to focus on quality, ethics, and sustainability rather than on quick and impulsive buying. Find the joy of slow buying and appreciate the time while waiting for the order to be handmade and delivered to the doorstep.
We dedicate each Friday to one of our colors and encourage our Community to share their beloved outfits in it while using #nplfridaycolor hashtag. Sharing experiences within a Community can be incredibly beneficial when it comes to making choices. Seeing photos of people dressed in one or another color can inspire others to explore new colors and discover fresh combinations.
Finding Perfect In Imperfection
A family of creative people who are passionate about their work welcomes you to our "not PERFECT LINEN" home. Our family - run brand is everything about ensuring quality, promoting transparency, enforcing sustainable practices and ethical approach.
Customers are the ones who own the relationship with brands and decide who they want to engage with. So, if you are here, you probably have decided to adopt a quality-oriented slow fashion approach and voice your sustainable decision. Together we can make an outsized positive impact on the sustainability agenda and shape our world. By choosing the recyclable and biodegradable garment, you choose a garment made especially for you while using fewer resources and energy. Your pre-order also means that we will produce only what is needed, and it helps to avoid overproduction and eliminate textile waste.
Though outsourcing manufacturing to a third party is widely accepted nowadays, we keep our supply chain local in order to minimize our environmental footprint. The entire operation of designing, cutting, sewing, labelling, packing and shipping is done in exclusively in our studio. It cuts out middlemen, significantly reduces transportation air miles and help us to monitor the entirely process closely.
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