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not PERFECT LINEN 2022 Photoshoot

After two long years of the worldwide Pandemic, which seemed like an eternity without being able to travel freely and be as dynamic with our project schedule as we were used to, we were finally able to organize a project that filled our hearts with warmth and joy – a fun photoshoot bursting with bright colors. Lots of sun and wide smiles on our faces have marked the entire photo session – we are grateful for our beautiful models and partners who made this project a reality!

Our customers know our love for bright color pigments perfectly well – we couldn’t imagine our brand without the broad bright color palette and are constantly looking for luscious new shades to include. We adore creamy pastels & earthy tones as well – that’s where the bright, colorful backdrops came especially handy in the photoshoot!

Now, we want to gift some of that gorgeous sunshine that followed us through the entire adventure to you! We invite you to explore the results of this exciting photo session as they are truly extraordinary. What a joy to finally see our clothing pieces from a different perspective, revealing their beautiful colors, textures, and other amazing characteristics!


We strongly believe that there is much more to colors than is commonly known and understood. Simply said, we can subconsciously feel our vibe changing when we wear a color we truly love, especially when the colorful clothing item is made of natural material, such as linen or wool. From a deeper perspective, colors strongly influence us, affecting our mood and self-consciousness and might even help manage our stress levels. Also, by looking through your wardrobe, you could learn a lot about your current state of being. Discover your subconscious patterns and take a step further to the future-self you wish to become.

Experience the whole spectrum of emotions and strengthen yourself with the qualities you need most by choosing among a huge variety of vibrant colors representing different strengths and emotions: love/power (red), happiness/energy (orange), brightness/warmth (yellow), nature/luck (green), productivity/calmness (blue), mystery/imagination (purple), kindness/nurturing (pink), security/strength (brown), boldness/power (black), peacefulness/innocence (white).

Colors can uplift our mood, inspire us to create, empower us to follow our dreams, or make us feel more peaceful & happier in the world of uncertainty. Specific colors are associated with different emotions we translate to the outer world – colorful apparel enables us to communicate to other human beings without words. Each tiny step matters when it comes to your mood & wellbeing – bathe yourself in colors and feel their power!