This growing online community acts as a ground base for anyone interested in sustainable fashion yet struggling a bit in the financial field. It allows more people to explore our brand and, hopefully, sends a sincere and kind message to the world. We believe it’s a small step for a business to make, which can potentially become an excellent example to others, making the world a slightly better place each day.
The main idea of the @nplcares account is to post and sell Not Perfect Linen collection items with a 40%–60% discount off the regular price – equally as beautiful as the ones sold on our main account, yet twice less expensive and twice more affordable. This practice enables more people to enjoy sustainable fashion and brings us even more happiness. We base our activity on this platform on a contest principle. The rule is simple: anyone who desires to get the posted item writes “would like to” in the comments, and we randomly select the lucky buyer for the discounted piece. This way, we can be as fair as possible in choosing the person who gets to purchase the item.
No one can argue that sustainable fashion items are much more challenging to make than fast-fashion ones. The sustainable clothing manufacturing process is based on fair engagement among all parties in all production stages and high-quality natural materials, resulting in precisely made, exceptional-quality products. We clearly understand that the world is not yet equal in terms of pay rates and financial situations. Sustainability is a choice that someone makes; however, it is a much easier decision for more privileged individuals. Even though sustainable fashion items serve longer than regular ones, they require a larger initial budget and still are not vastly affordable to everyone. We hope to make it a bit easier to be sustainable even in a state of lesser privilege.