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Who made my clothes?

The teams we form throughout our lifetime can teach us a lot about ourselves and our surroundings. For a successful brand, the two most important poles of their essence are their loyal customer base and united, highly goal-oriented team. Together with our strong and dedicated Not Perfect Linen power-team, we have recently joined the Fashion Revolution movement, to reveal our customers, who stands behind their so-much-loved clothing items.

Fashion Revolution week, aiming to celebrate and spread the ideas of the movement, has taken place on 20th-26th April 2020. The main idea behind it is creating a new way of thinking and acting in the fashion business. We love what this movement stands for and do our best to keep up with its mission. One of the essential goals of this movement – encouraging sustainable business practices, in no way causing any harm to the people, the planet or the environment. Also, the Fashion Revolution movement stands for fair working conditions for all the employees in the production chain.

Since the beginning, one of the main goals of Not Perfect Linen brand was creating versatile, long-lasting, sustainable and unique fashion pieces. In our strong belief, a true, all-encompassing revolution in the fashion industry comes from the main ground – a like-minded, dedicated team behind the brand. Therefore, in order to become a responsible business, you need to form a team you can trust. Now we would like to make our customers acquainted with the loving team behind our brand. Let’s dive into a little bit of history. Our team has stayed unchanged since the launch of our brand in 2014 – now 40 people are tirelessly working and dreaming together, in order to make the fashion industry a better place. Check out our highlights to see the beautiful ladies who are behind all of this! None of our employees has ever left the company – thus, it allows us to state that we have managed to create a safe and pleasant working environment for everyone.

Big things happen when a bunch of people strive for the same goal – our loyal customer base is a true proof of that. Only by transforming the old industrial paradigm, we can make an important shift in the way the things are done. Responsibility for one’s actions speaks louder than a thousand words. It has been a long and exciting journey for the whole industry and us. Fortunately, the future seems to be shining in the most beautiful colors.