There are thousands of researches stating that the psychological impact of color on us is significant. Some might calm you down or help to refocus, while the latter will give you an energy boost on a day when you would typically be running low. We always say that if there is a day when you will not be sure what to wear - wear color!
We all probably have noticed that color is severely lacking in many wardrobes, even though we know that it can do amazing things with the overall appearance. And though we would love to change that and always encourage people to incorporate at least one bold color in the capsule wardrobe, we understand that stepping outside their comfort zone might be too challenging for some people.
If wearing only neutral colors makes you feel safe, that is ok. You are the customers who always have the highest expectations of us, and we are always in tune with your suggestions and preferences. That being said, though we are obsessed with mixing and matching various bold and vibrant colors, we will always have a space for neutral ones too.
Each particular color is perceived by a person based on life experience or character. For example, one will see black as a deep mourning color, the other as a sign of elegance and confidence. But when somebody talks about neutral colors, we usually unanimously imagine the hues that lack pigment, give a sense of security, and create an exclusively down-to-earth feeling. These colors may still have various undertones, but they don't provoke; they smell fresh and don't include spicy and fruity notes.
Beige, white, natural, chocolate, ice blue, creamy brown, light camel, and taupe - these are the colors from our range that don't relish the spotlight but, in contradiction, promote inner peace and maturity.
