Sustainable gifting is not a trend; it is a must
We are heading to the busiest shopping season of the year, where we can lose ourselves in buying as much as possible if we do not plan ahead and strategically...
Featured post
An overall comfort during the heat waves | Introducing light weight linen clothing
Clothing is an effective tool for the human body to adapt to various climates. We all seek to keep our bodies in an appropriate thermal and wet state; that is...
To Read
How not perfect is your not PERFECT LINEN?
Day by day, we are surrounded by "perfect" people with "perfect" lives who worship artificial perfection. We are used to beauty filters, which make people look more attractive, Pinterest-worthy home...
The beauty of Neutral color palette
There are thousands of researches stating that the psychological impact of color on us is significant. Some might calm you down or help to refocus, while the latter will give...
You don't need much to feel whole I Meet Claire de Haas
When traveler and Yoga teacher Claire de Hass (@clairedehaas_) discovered that the remote Great Blasket Island in Ireland needed a pair of caretakers to look after the only four cottages...
Everyone can partake in the joy of delicious sweets without guilt | Meet Lorena Salas
Lorena Salas is a plant-based chef focused on creating healthy and natural desserts that can be enjoyed without guilt by everyone. She is the creator of @datesandavocados, a platform that...
Finding home for preloved and handmade treasures I Meet Brittney Peters
The fashion industry is one of the biggest industries existing. Unfortunately, this makes it also one of the largest pollutants in the environment. This is why it is so important...
Gingham - the most versatile pattern of all time.
The world gingham entered the English language in the seventeenth century; originally, it was a striped fabric imported from Asia, possibly from Malaysia. However, this iconic checked pattern was soon...
Appreciating clay as a contact with the past I Meet Kim Eckroth
Kim Eckroth of Covet & Ginger (@covetandginger) is a potter located in Milwaukee, Wisconsin, on the shores of Lake Michigan. Her pieces are heavily influenced by the natural world and...
not PERFECT LINEN 2022 Photoshoot
After two long years of the worldwide Pandemic, which seemed like an eternity without being able to travel freely and be as dynamic with our project schedule as we were...
Each time you shop small you are helping someone’s dream become their reality | Meet Sarah Heitkemper
There is a very well-known old saying: “One man’s trash is another man’s treasure”, which perfectly represents the main idea of sustainability – instead of throwing something out, you can...
Creating aesthetically pleasant surrounding with neutral tones | Meet Esther Lee Hollywood
Esther Lee Hollywood (@estherhollywood) is a professional photographer and a home-schooling mother from Toronto, Canada. Her work-of-art Insta profile is full of contemporary aesthetics and earthy, natural tones that strongly...
Seeing women shine is important | Meet Leah Theodosis
Leah Theodosis (@leahtheodosis) is s self-taught photographer, content creator, and stylist living in sunny Phoenix, Arizona, with her husband and son. Her main creative outlets where she expresses herself are...
Sustainable knits with the Baltic touch | Meet The Knotty Ones
The synergy of nature amazes us. Look at the plants – different kinds coexist at the same time, complementing each other and creating dreamy artistic landscapes we admire everyday. Their...
@nplcares – a loving community, enabling more people to engage with sustainable fashion
Communities are what brings us together – whether in real life or online. We truly adore our Instagram community at @notperfectlinen – a large crowd of like-minded individuals from all...
Challenging oppression with expression | Meet Aisha Fukushima
One of the major aspects we love about our work is doing collaborations with other artists and creators worldwide. We are especially happy to collaborate with such inspiring and joyful...
Who made my clothes?
The teams we form throughout our lifetime can teach us a lot about ourselves and our surroundings. For a successful brand, the two most important poles of their essence are...